Agents of Change: How Do CAM Providers Play a Role
Agents of Change: How Do Complementary and Alternative Medicine Providers Play a Role in Health Behavior Change?
SOURCE: Altern Ther Health Med. 2011 (Jan); 17 (1): 22–30
Pamela A. Williams-Piehota, PhD; Fuschia M. Sirois, PhD; Carla M. Bann, PhD; Karen B. Isenberg, MPH; Edith G. Walsh, PhD
RTI International,
Research Triangle Park,
North Carolina, USA.
BACKGROUND: Recent investigations indicate that complementary and alternative medicine (CAM) use may be conducive to health behavior change.
OBJECTIVE: The goal of this study was to investigate how this change occurs.
METHODS: Using Social Cognitive Theory (SCT) and Self-determination Theory (SDT) as guiding frameworks, we surveyed a convenience sample of 216 CAM consumers abouttheir CAM therapy and iors and conducted focus groups with 36 CAM consumers.
RESULTS: Consumers reported encouragement from providers and improved energy resulting from treatments as reasons for making health behavior changes. Multivariate analysis showed that increased odds of self-reported dietary change were significantly associated with increasing body awareness as a result of therapy, endorsing the statement that sustained improvement for their health conditions required self-care, using an acupuncturist, and being 44 years or younger. Comparable results were found for exercise change, except using an acupuncturist was a significant negative predictor and age was not significant. Focus group findings echoed these themes.
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